San Diego, CA - March 20th,
2008 - Entropic Communications, Inc. (Nasdaq:
ENTR), a leading provider of silicon solutions to
enable connected home entertainment, today announced
that its strategic partnership with Chinese-owned
BROWAN Communications will expand to bring Entropic's
c.LINK?Access technology to three additional Chinese
cities: Tianjin, Suzhou and Guilin. BROWAN Communications'
extended service region provides its customers in
single-family homes as well as multi-dwelling units
(MDUs) a cost-effective alternative for receiving
multimedia content over the previously existing coax
cabling.
c.LINK?Access Roadmap Meets
the Diverse Needs of the Chinese Market
With Entropic's c.LINK Access technology, BROWAN is
able to offer its customers, leading MSOs and cable
operators in China, cost-effective, high-speed Internet
connections with the future opportunity of deploying
video and voice service. c.LINK Technology does not
require expensive and labor-intensive telecommunications
equipment upgrades because of its ability to work
with existing coaxial wires. Additionally, the c.LINK
Access roadmap delivers extra bandwidth and raises
the performance bar to "future-proof" the
broadband access network.
"We value the flexibility that
Entropic's c.LINK Access technology offers. We are
now able to deliver a triple- play solution to China
cable operators," stated Jeff Qiang, CTO and
VP of BROWAN Communications Inc. (Shanghai). "In
addition, Entropic's c.LINK Access roadmap has evolved
to specifically address the diverse bandwidth needs
of the Chinese market."
A Cost-Effective Triple-Play
Solution
With Entropic's c.LINK Access technology, service
providers have a cost-effective solution for seamlessly
delivering integrated triple-play services such as
IP video, voice and data to consumers. With the flip
of a switch, BROWAN customers can provide enhanced
video and voice service functionality without the
need for labor-intensive hardware installations. By
partnering with Entropic and integrating its c.LINK
technology, BROWAN has been able to offer Chinese
service providers a completely differentiated all-in-one
solution.
"It has been a pleasure working
with BROWAN. They have developed excellent products
leveraging c.LINK Access to address various market
segments in China," remarked John Graham, VP
of Marketing at Entropic Communications. "Both
Entropic and BROWAN are committed to working together
to provide top-tier broadband at an affordable price."
BROWAN's network controllers utilizing
Entropic's c.LINK systems solution have already been
deployed in several Chinese cities and provinces including
Tianjin City, Suzhou City/Jiangsu Province, Dongguan
City/Guangdong Province, Rui'an City/Zhejiang Province,
and Huangshan City/Anhui Province. Deployment in Tianjin,
Suzhou and Guilin is expected to take place in the
second quarter of 2008.
About Entropic Communications
Entropic Communications, Inc. is a leading fabless
semiconductor company that designs, develops and markets
systems solutions to enable connected home entertainment.
The company's technologies significantly change the
way high-definition television-quality video and other
multimedia content such as movies, music, games and
photos are brought into and delivered throughout the
home.
Forward-Looking Statements
Statements in this press release that are not strictly
historical in nature constitute "forward-looking
statements." Such statements include, but are
not limited to, statements regarding the advantages
and deployment of Entropic's and BROWAN's combined
technology and the benefits of Entropic's c.LINK Access
technology. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors
which may cause Entropic's actual results to be materially
different from historical results or from any results
expressed or implied by such forward-looking statements.
These factors include, but are not limited to, the
effects of competition; Entropic's dependence on a
limited number of customers and ultimately service
providers; Entropic's ability to introduce new and
enhanced products on a timely basis; the risk that
the market for high-definition television-quality
video and other multimedia content delivery solutions
based on the MoCA standard may not develop as anticipated;
the effect of intellectual property rights claims;
risks related to Entropic's international operations;
and other factors discussed in the "Risk Factors"
section of Entropic's Annual Report on Form 10-K for
the fiscal year ended December 31, 2007. All forward-looking
statements are qualified in their entirety by this
cautionary statement. Entropic is providing this information
as of the date of this release and does not undertake
any obligation to update any forward-looking statements
contained in this release as a result of new information,
future events or otherwise.
Susan Huberman
VP, Corporate Communications
Entropic Communications
858/625-3200, ext. 348
shuberman@entropic.com
Richard L. Tso
Global Fluency
650/433-4153
rtso@globalfluency.com
Jeff Qiang
CTO & VP
BROWAN Communications
(021) 6465-6780, x868
jeff.qiang@browan.com
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